Designed for a Multi-Channel Buyer Journey

Prospecting has become one of the toughest challenges in a digital-first world. That's why we have created a program to train B2B sellers in modern prospecting. It reflects the multi-channel marketplace while retaining core prospecting best-practices and skills.

The program is supported with an on-demand learning platform.

PROGRAM DETAILS

Prospecting Program Content

  • Customers: Developing the Ideal Target Profile of Prospect & Customer.
  • Core Message: Creating the Core Compelling Message & Messaging per Channel.
  • Channels & Content: Building the Outreach Channels, Content and Media.
  • Cadence:  Developing a Daily Prospecting Cadence to Deliver more Meetings.
PROGRAM DETAILS

Select from a Blended Delivery Approach

  • Live Virtual &/or Classroom: We can use one or both of these delivery channels.
  • Playbook: We provide a full modern prospecting playbook.
  • Prework / Homework: Each seller develops their own individualized approaches.
  • On-Demand Platform: We provide on-demand content plus an enablement platform.
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Impacts

- Each seller now has a prospecting plan.
- Prospecting can become a daily, systemized activity.
- Improved performance drives productivity and results.
- Results drive motivation. Happier salespeople build sales.

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