Defining Leads for Marketing & Sales
Managing The Pipeline (All)
Digital Deal Rooms - Top Uses
The New B2B Sales Game
Your Story is Your Strategy
The New B2B Sales Game
Prospecting with Video
The New B2B Sales Game
Selling for "Non-Salespeople"
The New B2B Sales Game
How Sales Coaching is Meant to Work
Managing The Pipeline (All)
Getting Your Sales Pitch to Echo
Opportunity Creation (All)
Reviving Stalled Deals [Part 1]
Opportunity Capture (All)
Think "Warm Up" Versus "Call Planning"
Opportunity Creation (All)
The Sales Pipeline Gamechanger
Managing The Pipeline (All)
What is an "Income-Producing" Opportunity?
Managing The Pipeline (All)

B2B Prospecting is Now a Complex Skill

B2B Prospecting was always challenging. But it was not complicated. If you had a half-decent list -any list - and were willing to make the calls, you could generate meetings, deals and new customers and revenue. That "simplex" model could be done by almost anyone, even the "office junior". Today, not only is traditional "cold calling" much less effective, prospecting has become a complicated activity. While most B2B sellers were never properly equipped to do "basic" cold calling, they are most certainly not equipped to do modern prospecting.

Modern B2B prospecting is a complex skill. It's not just about calling or connecting on LinkedIn. It's about smart targeting, core messaging, channel selection, content and cadences. It requires certification-level execution.

It's why we developed a specific program to enable any B2B salesperson develop modern prospecting skills. Here.

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Defining Leads for Marketing & Sales
Managing The Pipeline (All)
Digital Deal Rooms - Top Uses
The New B2B Sales Game
Your Story is Your Strategy
The New B2B Sales Game
Prospecting with Video
The New B2B Sales Game
Selling for "Non-Salespeople"
The New B2B Sales Game
How Sales Coaching is Meant to Work
Managing The Pipeline (All)
Getting Your Sales Pitch to Echo
Opportunity Creation (All)
Reviving Stalled Deals [Part 1]
Opportunity Capture (All)
Think "Warm Up" Versus "Call Planning"
Opportunity Creation (All)
The Sales Pipeline Gamechanger
Managing The Pipeline (All)
What is an "Income-Producing" Opportunity?
Managing The Pipeline (All)

B2B Prospecting is Now a Complex Skill

B2B Prospecting was always challenging. But it was not complicated. If you had a half-decent list -any list - and were willing to make the calls, you could generate meetings, deals and new customers and revenue. That "simplex" model could be done by almost anyone, even the "office junior". Today, not only is traditional "cold calling" much less effective, prospecting has become a complicated activity. While most B2B sellers were never properly equipped to do "basic" cold calling, they are most certainly not equipped to do modern prospecting.

Modern B2B prospecting is a complex skill. It's not just about calling or connecting on LinkedIn. It's about smart targeting, core messaging, channel selection, content and cadences. It requires certification-level execution.

It's why we developed a specific program to enable any B2B salesperson develop modern prospecting skills. Here.

Defining Leads for Marketing & Sales
Managing The Pipeline (All)
Digital Deal Rooms - Top Uses
The New B2B Sales Game
Your Story is Your Strategy
The New B2B Sales Game
Prospecting with Video
The New B2B Sales Game
Selling for "Non-Salespeople"
The New B2B Sales Game
How Sales Coaching is Meant to Work
Managing The Pipeline (All)
Getting Your Sales Pitch to Echo
Opportunity Creation (All)
Reviving Stalled Deals [Part 1]
Opportunity Capture (All)
Think "Warm Up" Versus "Call Planning"
Opportunity Creation (All)
The Sales Pipeline Gamechanger
Managing The Pipeline (All)
What is an "Income-Producing" Opportunity?
Managing The Pipeline (All)

B2B Prospecting is Now a Complex Skill

B2B Prospecting was always challenging. But it was not complicated. If you had a half-decent list -any list - and were willing to make the calls, you could generate meetings, deals and new customers and revenue. That "simplex" model could be done by almost anyone, even the "office junior". Today, not only is traditional "cold calling" much less effective, prospecting has become a complicated activity. While most B2B sellers were never properly equipped to do "basic" cold calling, they are most certainly not equipped to do modern prospecting.

Modern B2B prospecting is a complex skill. It's not just about calling or connecting on LinkedIn. It's about smart targeting, core messaging, channel selection, content and cadences. It requires certification-level execution.

It's why we developed a specific program to enable any B2B salesperson develop modern prospecting skills. Here.

Want To Be Notified When New Content is Released?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.