B2B Prospecting was always challenging. But it was not complicated. If you had a half-decent list -any list - and were willing to make the calls, you could generate meetings, deals and new customers and revenue. That "simplex" model could be done by almost anyone, even the "office junior". Today, not only is traditional "cold calling" much less effective, prospecting has become a complicated activity. While most B2B sellers were never properly equipped to do "basic" cold calling, they are most certainly not equipped to do modern prospecting.
Modern B2B prospecting is a complex skill. It's not just about calling or connecting on LinkedIn. It's about smart targeting, core messaging, channel selection, content and cadences. It requires certification-level execution.
It's why we developed a specific program to enable any B2B salesperson develop modern prospecting skills. Here.
B2B Prospecting was always challenging. But it was not complicated. If you had a half-decent list -any list - and were willing to make the calls, you could generate meetings, deals and new customers and revenue. That "simplex" model could be done by almost anyone, even the "office junior". Today, not only is traditional "cold calling" much less effective, prospecting has become a complicated activity. While most B2B sellers were never properly equipped to do "basic" cold calling, they are most certainly not equipped to do modern prospecting.
Modern B2B prospecting is a complex skill. It's not just about calling or connecting on LinkedIn. It's about smart targeting, core messaging, channel selection, content and cadences. It requires certification-level execution.
It's why we developed a specific program to enable any B2B salesperson develop modern prospecting skills. Here.
B2B Prospecting was always challenging. But it was not complicated. If you had a half-decent list -any list - and were willing to make the calls, you could generate meetings, deals and new customers and revenue. That "simplex" model could be done by almost anyone, even the "office junior". Today, not only is traditional "cold calling" much less effective, prospecting has become a complicated activity. While most B2B sellers were never properly equipped to do "basic" cold calling, they are most certainly not equipped to do modern prospecting.
Modern B2B prospecting is a complex skill. It's not just about calling or connecting on LinkedIn. It's about smart targeting, core messaging, channel selection, content and cadences. It requires certification-level execution.
It's why we developed a specific program to enable any B2B salesperson develop modern prospecting skills. Here.