Selling for "Non-Salespeople"
The New B2B Sales Game
How Sales Coaching is Meant to Work
Managing The Pipeline (All)
Getting Your Sales Pitch to Echo
Opportunity Creation (All)
Reviving Stalled Deals [Part 1]
Opportunity Capture (All)
Think "Warm Up" Versus "Call Planning"
Opportunity Creation (All)
The Sales Pipeline Gamechanger
Managing The Pipeline (All)
What is an "Income-Producing" Opportunity?
Managing The Pipeline (All)

Make Every Word Count in Buyer Conversations

This week's podcast is about how sales and marketing people need to look again at the words and language we use to be relevant to buyers. It's provocative. The message is relevant to our readers because it's never been harder to stand out and be seen as valuable to buyers. Here are some points to watch out for:

1. Our messages are usually too general and they need to be far more specific in terms of what would be of value to an audience. (Ambiguity kills buyer conversations).

2. Salespeople are too brittle - we fear any sort of negative feedback so much, that we put on our happy ears every morning. (The real reason sales forecasts are seldom accurate). Here's a question that the podcast recommends sellers ask their buyer: have you seen better?

3. Read our messages as a customer would read them. Do we communicate our relevance and our value quickly and powerfully? These are career-changing questions for the modern-day seller, no matter how seasoned.

LISTEN HERE

Thanks to Marcus Cauchi at White Rabbit Intel and Eloise Leeson at Olim for their permission to re-publish.

Related Articles

Getting Your Sales Pitch To Echo

The New Question Buyers Are Asking Today ...

The Virtual Sales Environment Is Sterile

The Acid Test of Messaging: Is Your Story Re-Tellable?

Sales Virtual | +353-1-6100777 | +44-207-1830165 | +1 (929) 214 1072 |

Want To Be Notified When New Content is Released?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Selling for "Non-Salespeople"
The New B2B Sales Game
How Sales Coaching is Meant to Work
Managing The Pipeline (All)
Getting Your Sales Pitch to Echo
Opportunity Creation (All)
Reviving Stalled Deals [Part 1]
Opportunity Capture (All)
Think "Warm Up" Versus "Call Planning"
Opportunity Creation (All)
The Sales Pipeline Gamechanger
Managing The Pipeline (All)
What is an "Income-Producing" Opportunity?
Managing The Pipeline (All)

Make Every Word Count in Buyer Conversations

This week's podcast is about how sales and marketing people need to look again at the words and language we use to be relevant to buyers. It's provocative. The message is relevant to our readers because it's never been harder to stand out and be seen as valuable to buyers. Here are some points to watch out for:

1. Our messages are usually too general and they need to be far more specific in terms of what would be of value to an audience. (Ambiguity kills buyer conversations).

2. Salespeople are too brittle - we fear any sort of negative feedback so much, that we put on our happy ears every morning. (The real reason sales forecasts are seldom accurate). Here's a question that the podcast recommends sellers ask their buyer: have you seen better?

3. Read our messages as a customer would read them. Do we communicate our relevance and our value quickly and powerfully? These are career-changing questions for the modern-day seller, no matter how seasoned.

LISTEN HERE

Thanks to Marcus Cauchi at White Rabbit Intel and Eloise Leeson at Olim for their permission to re-publish.

Related Articles

Getting Your Sales Pitch To Echo

The New Question Buyers Are Asking Today ...

The Virtual Sales Environment Is Sterile

The Acid Test of Messaging: Is Your Story Re-Tellable?

Sales Virtual | +353-1-6100777 | +44-207-1830165 | +1 (929) 214 1072 |

Selling for "Non-Salespeople"
The New B2B Sales Game
How Sales Coaching is Meant to Work
Managing The Pipeline (All)
Getting Your Sales Pitch to Echo
Opportunity Creation (All)
Reviving Stalled Deals [Part 1]
Opportunity Capture (All)
Think "Warm Up" Versus "Call Planning"
Opportunity Creation (All)
The Sales Pipeline Gamechanger
Managing The Pipeline (All)
What is an "Income-Producing" Opportunity?
Managing The Pipeline (All)

Make Every Word Count in Buyer Conversations

This week's podcast is about how sales and marketing people need to look again at the words and language we use to be relevant to buyers. It's provocative. The message is relevant to our readers because it's never been harder to stand out and be seen as valuable to buyers. Here are some points to watch out for:

1. Our messages are usually too general and they need to be far more specific in terms of what would be of value to an audience. (Ambiguity kills buyer conversations).

2. Salespeople are too brittle - we fear any sort of negative feedback so much, that we put on our happy ears every morning. (The real reason sales forecasts are seldom accurate). Here's a question that the podcast recommends sellers ask their buyer: have you seen better?

3. Read our messages as a customer would read them. Do we communicate our relevance and our value quickly and powerfully? These are career-changing questions for the modern-day seller, no matter how seasoned.

LISTEN HERE

Thanks to Marcus Cauchi at White Rabbit Intel and Eloise Leeson at Olim for their permission to re-publish.

Related Articles

Getting Your Sales Pitch To Echo

The New Question Buyers Are Asking Today ...

The Virtual Sales Environment Is Sterile

The Acid Test of Messaging: Is Your Story Re-Tellable?

Sales Virtual | +353-1-6100777 | +44-207-1830165 | +1 (929) 214 1072 |

Want To Be Notified When New Content is Released?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.