This week's podcast is about how sales and marketing people need to look again at the words and language we use to be relevant to buyers. It's provocative. The message is relevant to our readers because it's never been harder to stand out and be seen as valuable to buyers. Here are some points to watch out for:
1. Our messages are usually too general and they need to be far more specific in terms of what would be of value to an audience. (Ambiguity kills buyer conversations).
2. Salespeople are too brittle - we fear any sort of negative feedback so much, that we put on our happy ears every morning. (The real reason sales forecasts are seldom accurate). Here's a question that the podcast recommends sellers ask their buyer: have you seen better?
3. Read our messages as a customer would read them. Do we communicate our relevance and our value quickly and powerfully? These are career-changing questions for the modern-day seller, no matter how seasoned.
Thanks to Marcus Cauchi at White Rabbit Intel and Eloise Leeson at Olim for their permission to re-publish.
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Getting Your Sales Pitch To Echo
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The Acid Test of Messaging: Is Your Story Re-Tellable?
Sales Virtual | +353-1-6100777 | +44-207-1830165 | +1 (929) 214 1072 |
This week's podcast is about how sales and marketing people need to look again at the words and language we use to be relevant to buyers. It's provocative. The message is relevant to our readers because it's never been harder to stand out and be seen as valuable to buyers. Here are some points to watch out for:
1. Our messages are usually too general and they need to be far more specific in terms of what would be of value to an audience. (Ambiguity kills buyer conversations).
2. Salespeople are too brittle - we fear any sort of negative feedback so much, that we put on our happy ears every morning. (The real reason sales forecasts are seldom accurate). Here's a question that the podcast recommends sellers ask their buyer: have you seen better?
3. Read our messages as a customer would read them. Do we communicate our relevance and our value quickly and powerfully? These are career-changing questions for the modern-day seller, no matter how seasoned.
Thanks to Marcus Cauchi at White Rabbit Intel and Eloise Leeson at Olim for their permission to re-publish.
Related Articles
Getting Your Sales Pitch To Echo
The New Question Buyers Are Asking Today ...
The Virtual Sales Environment Is Sterile
The Acid Test of Messaging: Is Your Story Re-Tellable?
Sales Virtual | +353-1-6100777 | +44-207-1830165 | +1 (929) 214 1072 |
This week's podcast is about how sales and marketing people need to look again at the words and language we use to be relevant to buyers. It's provocative. The message is relevant to our readers because it's never been harder to stand out and be seen as valuable to buyers. Here are some points to watch out for:
1. Our messages are usually too general and they need to be far more specific in terms of what would be of value to an audience. (Ambiguity kills buyer conversations).
2. Salespeople are too brittle - we fear any sort of negative feedback so much, that we put on our happy ears every morning. (The real reason sales forecasts are seldom accurate). Here's a question that the podcast recommends sellers ask their buyer: have you seen better?
3. Read our messages as a customer would read them. Do we communicate our relevance and our value quickly and powerfully? These are career-changing questions for the modern-day seller, no matter how seasoned.
Thanks to Marcus Cauchi at White Rabbit Intel and Eloise Leeson at Olim for their permission to re-publish.
Related Articles
Getting Your Sales Pitch To Echo
The New Question Buyers Are Asking Today ...
The Virtual Sales Environment Is Sterile
The Acid Test of Messaging: Is Your Story Re-Tellable?
Sales Virtual | +353-1-6100777 | +44-207-1830165 | +1 (929) 214 1072 |