The way you tell your story is the most significant driver of winning or losing a specific deal. That's a big claim, but it is universally true. If you're in sales, you know this to be absolutely the case. (3 great videos here from Tim Pollard at Oratium, who specialize in messaging). Messaging is a complicated area to get right, but Tim also makes this lightbulb moment observation: your message is not working if it's not re-tellable. Or, put another way, compelling messages are easy to retell. And they are also the indicator for an individual salesperson that their conversation might be having some impact out in the battlefield. The lesson is that your message needs to compel your prospect to tell other people, because they believe what you had to say, matters. This is a very high standard to aim for in your sales conversations. Creating retellable messages is one of the reasons you were hired!
I just finished a call with Jane at XYX. She made a point that you've often heard me make myself, but she put it much better ...
(Hint: A Re-tellable message delivers a valuable insight or universal shift or trend and/or points to a path for better results or impact. It's not about "you" or "me").
Creating retellable messages is one of the reasons you were hired!
The way you tell your story is the most significant driver of winning or losing a specific deal. That's a big claim, but it is universally true. If you're in sales, you know this to be absolutely the case. (3 great videos here from Tim Pollard at Oratium, who specialize in messaging). Messaging is a complicated area to get right, but Tim also makes this lightbulb moment observation: your message is not working if it's not re-tellable. Or, put another way, compelling messages are easy to retell. And they are also the indicator for an individual salesperson that their conversation might be having some impact out in the battlefield. The lesson is that your message needs to compel your prospect to tell other people, because they believe what you had to say, matters. This is a very high standard to aim for in your sales conversations. Creating retellable messages is one of the reasons you were hired!
I just finished a call with Jane at XYX. She made a point that you've often heard me make myself, but she put it much better ...
(Hint: A Re-tellable message delivers a valuable insight or universal shift or trend and/or points to a path for better results or impact. It's not about "you" or "me").
Creating retellable messages is one of the reasons you were hired!
The way you tell your story is the most significant driver of winning or losing a specific deal. That's a big claim, but it is universally true. If you're in sales, you know this to be absolutely the case. (3 great videos here from Tim Pollard at Oratium, who specialize in messaging). Messaging is a complicated area to get right, but Tim also makes this lightbulb moment observation: your message is not working if it's not re-tellable. Or, put another way, compelling messages are easy to retell. And they are also the indicator for an individual salesperson that their conversation might be having some impact out in the battlefield. The lesson is that your message needs to compel your prospect to tell other people, because they believe what you had to say, matters. This is a very high standard to aim for in your sales conversations. Creating retellable messages is one of the reasons you were hired!
I just finished a call with Jane at XYX. She made a point that you've often heard me make myself, but she put it much better ...
(Hint: A Re-tellable message delivers a valuable insight or universal shift or trend and/or points to a path for better results or impact. It's not about "you" or "me").
Creating retellable messages is one of the reasons you were hired!