He makes the opening point that according to Gartner, by 2026, 30% of B2B sales cycles will run through a digital sales room. I think the % could be higher, sooner. It makes such sense, especially for mid-larger, enterprise and complex deals. But, also relevant for smaller value selling, where there is often a lot more seller-buyer engagement than meets the eye - just a lower deal value, but more deals.
Michael McGowan | Sales Virtual
michael@salesvirtual.com | Twitter | LinkedIn
He makes the opening point that according to Gartner, by 2026, 30% of B2B sales cycles will run through a digital sales room. I think the % could be higher, sooner. It makes such sense, especially for mid-larger, enterprise and complex deals. But, also relevant for smaller value selling, where there is often a lot more seller-buyer engagement than meets the eye - just a lower deal value, but more deals.
Michael McGowan | Sales Virtual
michael@salesvirtual.com | Twitter | LinkedIn
He makes the opening point that according to Gartner, by 2026, 30% of B2B sales cycles will run through a digital sales room. I think the % could be higher, sooner. It makes such sense, especially for mid-larger, enterprise and complex deals. But, also relevant for smaller value selling, where there is often a lot more seller-buyer engagement than meets the eye - just a lower deal value, but more deals.
Michael McGowan | Sales Virtual
michael@salesvirtual.com | Twitter | LinkedIn